Over time, luxury designers have branched out beyond clothes to bathrooms, bedrooms, and more. It makes logical sense to extend knowledge of textiles and design beyond physical frames to the spaces that customers inhabit; the architectural details involved are echoed throughout clothing and furniture design.
One article argues that style and innovation surpass a price tag in terms of valuing clothing and furniture. The article continues to explain the nature of paths that different designers took to branch out into home ware from the clothing business. Each of these designers focus on adapting signature design priorities throughout their customer’s’ lives, typically demonstrated through the use of similar textiles among clothes and furniture pieces. Designers can be identified by their selected patterns, textures, and lines as an anchor.
Armani Casa’s values of intimacy, comfort, and sophistication weave throughout his collection and inspire vision in a perfectly designed home. Armani’s clothing echoes these priorities seamlessly. Flowing lines, luxurious textures, and elegant frames dominate the fashion show set. Giorgio Armani stands proudly in front of his models, demonstrating pride in his vision.
In stark contrast, Diane Von Furstenberg’s bold collection of batiks, animal prints, and florals roars from hanger to living room. Inspired largely by wrap dresses, her collection captures attention and respect. Unapologetic pattern play and expression signify her comprehensive approach.
Donna Karan (creator of DKNY and more recently, PureDKNY) insists that there is total freedom between the bathroom and bedroom of a home, and should be decorated as such. Her use of organic cotton in the new eco-friendly home collection lets consumers feel positive about utilizing environment friendly materials while they enjoy luxury and style.
Fendi Casa utilizes leather and different types of furs throughout clothing, namely jackets, and home items. As an edgier option, lots of straight lines are presented with strategic curves for accent purposes. The Fendi Casa website boasts “design ideas” included with look books for added inspiration.
Appealing to its American roots, Ralph Lauren Home utilizes patterns of solids, plaids, and typically American lines to communicate an upscale, practical approach to living. Ralph Lauren was the first American brand to venture into home ware, which sets the pioneering tone for their line. There is an emphasis on clothing and furniture being skillfully crafted in addition to the focus on textiles. A DIY outlook compliments the brand handsomely.
Textiles are the signature way that designers bridge the gap from clothing lines to home collections. From luxurious to bold to practical, design is capable of translating to each area of a potential customer’s life. Perhaps over time there will be increased potential for designers to tackle entire homes beyond closets, bathrooms, and bedrooms. Kitchen appliances with certain silhouettes complemented with signature materials may make their way into living spaces across the world. There may be potential for deeper partnerships between clothing designers and architects, painters, and more. However trends progress, keep checking out all the latest and greatest updates.